Amma has revolutionized the journey of pregnancy for millions, offering a platform that connects expectant mothers and their families with invaluable resources, tools, and support. Since its founding in 2019, Amma has grown to become one of the world’s largest pregnancy-focused communities, boasting 200 million users and 700,000 monthly downloads. While Amma's expansive reach highlighted its impact, the platform sought to address a key challenge: creating a stronger, more engaged community where mothers could feel truly connected.
The Challenge
Overcoming isolation and boosting user retention
Amma recognized that many of its users longed for more than just resources—they needed a space to share their emotions and personal experiences, to feel seen and supported during one of life’s most profound journeys. Without this sense of belonging, many mothers felt isolated and disengaged, leading to diminished app usage and retention rates. While Amma’s core offerings were helpful, they were only being used a few times by many users before they dropped off. The company faced a pressing need to create a dynamic community within their app that could sustain engagement and offer real value to its users.
Why Social+?
Building a community that resonates with users
Amma integrated Social+ into their platform with a clear goal: to make the app a hub of connection for pregnant women. By leveraging Social+’s tools, Amma introduced exclusive content, personalized communication, and targeted campaigns to enhance the community experience. These efforts were carefully tailored to reflect the needs of their users, ensuring that mothers felt welcomed and encouraged to engage with the platform. Despite the scale of their user base, Amma managed the integration seamlessly, turning a challenge into an opportunity to transform the user experience.
Results & Impact
How Amma fostered connection and increased retention
The results of Amma’s efforts were remarkable. By creating a dedicated community within the app, they transformed the way mothers interacted with the platform and with one another. Users now had a safe, supportive space to express their emotions, share their experiences, and connect with others navigating similar journeys. This vibrant, dynamic community fostered a sense of belonging that dramatically boosted user retention. Mothers who previously felt isolated now saw Amma as an essential part of their pregnancy journey, returning regularly to engage with the app and its community.
Amma’s success in building a connected, engaged user base underscores the transformative power of Social+. By focusing on the human need for connection, Amma not only strengthened its community but also reinforced its position as a trusted resource for millions of families.