Harley-Davidson is one of the oldest and most loyal communities in the world. Discover how they use Amity Social Cloud to connect and engage a community of riders and biking enthusiasts directly in their app.
<big-nr>1903<big-nr>
<cs-number-text>Founded in<cs-number-text>
<big-nr>40+<big-nr>
<cs-number-text>Years of community<cs-number-text>
<big-nr>1M+<big-nr>
<cs-number-text>Official members<cs-number-text>
Who doesn’t know Harley-Davidson? Founded in 1903, Harley-Davidson is the oldest and most well-known motorcycle manufacturer in the world. And unlike most vehicle manufacturers, they’ve managed something extraordinary: they’ve created a global community of riders dedicated to the Harley-Davidson lifestyle.
The Harley Owners Group (HOG) is the official club of the Harley-Davidson community. Founded in 1983, the community is made up of riders of all ages, genders, and backgrounds, and it is known for its sense of camaraderie and its love of the open road. HOG chapters are located all over the world, and they offer a variety of events and activities for members to enjoy, such as group rides, rallies, and social gatherings.
But HOG is more than just a group of people who like to ride motorcycles. It’s a lifestyle, a way of being. Harley-Davidson riders are passionate about their bikes, and they love to share their passion with others. They’re known for their sense of community and their willingness to help others.
According to Stéphane Sahakian, the brand's Community Manager in France, "Harley-Davidson is more than a product. People are buying a lifestyle, a passion. We're very aware of that and are nurturing that passion… Our primary goal is always to stay connected, engage, motivate, and keep the dream alive for our customers."
<sprscript-green>The challenge<sprscript-green>
Harley-Davidson is one of the first brand communities in the world. And their community is very active on social media, with countless groups and forums where riders can connect with each other and share their experiences.
While the company has always focused on real-world experiences and events, they also know the importance of growing and evolving with their community members. Harley-Davidson has an official app called “H-D” where users can log the rides they go on with their bikes as they earn loyalty points by riding. This unique feature allowed riders to connect in a way that no other platform could provide.
HOG members could use the app to track their rides, but they couldn’t interact with each other on the app itself. Harley-Davidson needed a way for their people to connect and build relationships. They also wanted to find a way to connect with biking enthusiasts outside of the HOG community who want to be part of the conversation.
Harley-Davidson needed to bring this vital engagement to their own app. They were missing social features that would enable their users to post, comment, and more. But the solution they were looking for had to be easily integrated into their existing app, customizable to fit their needs, and scale along with their growing user base.
<sprscript-green>The solution<sprscript-green>
Harley-Davidson found the social features they were looking for with Amity Social Cloud. Integrating Amity’s ready-to-use technology into their app, they created a vibrant community space within their app where users can interact on the official Harley-Davidson platform instead of relying on third-party social networks.
The H-D app features an activity feed where users can share their photos, experiences, and achievements while engaging with others through likes and comments. Rides is a space where users can post the routes they take in a detailed and interactive map. Bikes is a space where users can post photos of their beloved Harley-Davidson motorcycles, creating valuable user-generated content (UGC).
Harley-Davidson even found a simple and effective way to encourage organic community engagement on their app. App users can earn points for engaging with the in-app community (by creating a profile, completing challenges, and joining groups), which they can redeem on the H-D online shop. So not only do they feel appreciated for their contributions, but they’re rewarded for it as well. This rewards program perfectly illustrates Harley-Davidson’s commitment to their community, and their dedication to enriching the lives of bikers.
<sprscript-green>The results<sprscript-green>
There’s a reason why Harley-Davidson is one of the oldest and most well-known communities in the world. It’s because they care about their people, listen to their needs, and grow along with them. And as a brand known and renowned for their community, Harley-Davidson is always on the lookout for ways to keep their people engaged.
Harley-Davidson has big plans for the H-D app and digital community. They envision a space where anyone can come together to talk about their love of biking. They want their in-app community to bring together not only HOG members, but anyone who’s passionate about riding, no matter what bike they ride or how experienced they are.
By introducing in-app social features, Harley-Davidson encourages users to share, connect, and engage like never before, with a focus on increasing member acquisition, retention, and ridership. We’re proud to power their in-app engagement, helping their global community and beyond stay connected and explore together.
Harley-Davidson is one of the oldest and most loyal communities in the world. Discover how they use Amity Social Cloud to connect and engage a community of riders and biking enthusiasts directly in their app.
<big-nr>1903<big-nr>
<cs-number-text>Founded in<cs-number-text>
<big-nr>40+<big-nr>
<cs-number-text>Years of community<cs-number-text>
<big-nr>1M+<big-nr>
<cs-number-text>Official members<cs-number-text>
Who doesn’t know Harley-Davidson? Founded in 1903, Harley-Davidson is the oldest and most well-known motorcycle manufacturer in the world. And unlike most vehicle manufacturers, they’ve managed something extraordinary: they’ve created a global community of riders dedicated to the Harley-Davidson lifestyle.
The Harley Owners Group (HOG) is the official club of the Harley-Davidson community. Founded in 1983, the community is made up of riders of all ages, genders, and backgrounds, and it is known for its sense of camaraderie and its love of the open road. HOG chapters are located all over the world, and they offer a variety of events and activities for members to enjoy, such as group rides, rallies, and social gatherings.
But HOG is more than just a group of people who like to ride motorcycles. It’s a lifestyle, a way of being. Harley-Davidson riders are passionate about their bikes, and they love to share their passion with others. They’re known for their sense of community and their willingness to help others.
According to Stéphane Sahakian, the brand's Community Manager in France, "Harley-Davidson is more than a product. People are buying a lifestyle, a passion. We're very aware of that and are nurturing that passion… Our primary goal is always to stay connected, engage, motivate, and keep the dream alive for our customers."
<sprscript-green>The challenge<sprscript-green>
Harley-Davidson is one of the first brand communities in the world. And their community is very active on social media, with countless groups and forums where riders can connect with each other and share their experiences.
While the company has always focused on real-world experiences and events, they also know the importance of growing and evolving with their community members. Harley-Davidson has an official app called “H-D” where users can log the rides they go on with their bikes as they earn loyalty points by riding. This unique feature allowed riders to connect in a way that no other platform could provide.
HOG members could use the app to track their rides, but they couldn’t interact with each other on the app itself. Harley-Davidson needed a way for their people to connect and build relationships. They also wanted to find a way to connect with biking enthusiasts outside of the HOG community who want to be part of the conversation.
Harley-Davidson needed to bring this vital engagement to their own app. They were missing social features that would enable their users to post, comment, and more. But the solution they were looking for had to be easily integrated into their existing app, customizable to fit their needs, and scale along with their growing user base.
<sprscript-green>The solution<sprscript-green>
Harley-Davidson found the social features they were looking for with Amity Social Cloud. Integrating Amity’s ready-to-use technology into their app, they created a vibrant community space within their app where users can interact on the official Harley-Davidson platform instead of relying on third-party social networks.
The H-D app features an activity feed where users can share their photos, experiences, and achievements while engaging with others through likes and comments. Rides is a space where users can post the routes they take in a detailed and interactive map. Bikes is a space where users can post photos of their beloved Harley-Davidson motorcycles, creating valuable user-generated content (UGC).
Harley-Davidson even found a simple and effective way to encourage organic community engagement on their app. App users can earn points for engaging with the in-app community (by creating a profile, completing challenges, and joining groups), which they can redeem on the H-D online shop. So not only do they feel appreciated for their contributions, but they’re rewarded for it as well. This rewards program perfectly illustrates Harley-Davidson’s commitment to their community, and their dedication to enriching the lives of bikers.
<sprscript-green>The results<sprscript-green>
There’s a reason why Harley-Davidson is one of the oldest and most well-known communities in the world. It’s because they care about their people, listen to their needs, and grow along with them. And as a brand known and renowned for their community, Harley-Davidson is always on the lookout for ways to keep their people engaged.
Harley-Davidson has big plans for the H-D app and digital community. They envision a space where anyone can come together to talk about their love of biking. They want their in-app community to bring together not only HOG members, but anyone who’s passionate about riding, no matter what bike they ride or how experienced they are.
By introducing in-app social features, Harley-Davidson encourages users to share, connect, and engage like never before, with a focus on increasing member acquisition, retention, and ridership. We’re proud to power their in-app engagement, helping their global community and beyond stay connected and explore together.