Snai is Italy’s favorite sports betting platform with millions users. Discover how they bring the power of social to their platform to retain and entertain with Amity Social Cloud.
Snai stands out as a leader in Italy’s dynamic sports betting industry, celebrated for their platform that seamlessly merges betting with news and live streams. They offer a wide range of betting options from sports and horse racing to virtual sports, video lottery, new slots, and a range of online and mobile gaming experiences, making them a top player in their field.
Snai has become a popular hub for gaming and sports fans in Italy with their retail network of over 1,500 betting locations across the country and their digital platform with a wide range of gaming and entertainment services. This combination caters to a diverse audience, and their commitment to keeping customers informed with the latest news through their blog demonstrates their dedication to providing an engaging and up-to-date experience for both customers and fans.
Sports is a dynamic and fast-paced industry, but Snai wanted to find a way to engage their users beyond watching games and placing bets, ultimately increasing the time people spent using their app. But this was more than just a smart business decision that improved their app metrics. They wanted to do it in a way that was mutually beneficial, with quality content that enables meaningful connections for their users.
Snai saw an untapped potential in tipsters, the influencers of the betting world who offer predictions and insights on the outcomes of sports events or other betting opportunities. Their audience loved getting advice from tipsters, and Snai wanted to bring that experience directly to their platform, creating a seamless experience where users can engage with tipsters and make bets, all in the same app. This would stop their audiences from leaving their app and going to third-party platforms.
However, building these features from scratch would be too expensive and take too long for Snai to do in-house. They needed a ready-to-use solution that’s fast, cost-effective, customizable, and scalable.
Snai found the powerful social features they needed to bring the influence and engagement of tipsters to their app with Amity Social Cloud. Following the integration of Amity Video in their app, they were able to give tipsters the platform to host live streams directly on the Snai app, where their users go to place bets.
This simple but smart move by Snai merged the two main activities of their users in one app, dramatically improving their user experience. Viewers joining the live streams are able to talk to other viewers during the stream and engage with the tipsters with our live comments overlay. Snai also offers an archive of stream recordings so anyone can relive the experience whenever they want, and even read the messages sent in the chat. By introducing these social features, Snai is able to keep users in their own app, where they belong.
By fueling the social side of their betting platform, Snai has harnessed the power of influencers and brought the social networking experience to their own platform. The integration of Amity’s social features to their platform funnels valuable engagement from external platforms back to Snai, seriously boosting their user retention and satisfaction.
With Amity powering their social experiences, Snai was able to increase the time users spent on their platform outside of the scheduled game streams and create a brand new experience for both their users and tipsters. Snai is planning to add even more features soon to expand on the positive results, feedback, and revenues they achieved partnering with Amity.
Snai is Italy’s favorite sports betting platform with millions users. Discover how they bring the power of social to their platform to retain and entertain with Amity Social Cloud.
Snai stands out as a leader in Italy’s dynamic sports betting industry, celebrated for their platform that seamlessly merges betting with news and live streams. They offer a wide range of betting options from sports and horse racing to virtual sports, video lottery, new slots, and a range of online and mobile gaming experiences, making them a top player in their field.
Snai has become a popular hub for gaming and sports fans in Italy with their retail network of over 1,500 betting locations across the country and their digital platform with a wide range of gaming and entertainment services. This combination caters to a diverse audience, and their commitment to keeping customers informed with the latest news through their blog demonstrates their dedication to providing an engaging and up-to-date experience for both customers and fans.
Sports is a dynamic and fast-paced industry, but Snai wanted to find a way to engage their users beyond watching games and placing bets, ultimately increasing the time people spent using their app. But this was more than just a smart business decision that improved their app metrics. They wanted to do it in a way that was mutually beneficial, with quality content that enables meaningful connections for their users.
Snai saw an untapped potential in tipsters, the influencers of the betting world who offer predictions and insights on the outcomes of sports events or other betting opportunities. Their audience loved getting advice from tipsters, and Snai wanted to bring that experience directly to their platform, creating a seamless experience where users can engage with tipsters and make bets, all in the same app. This would stop their audiences from leaving their app and going to third-party platforms.
However, building these features from scratch would be too expensive and take too long for Snai to do in-house. They needed a ready-to-use solution that’s fast, cost-effective, customizable, and scalable.
Snai found the powerful social features they needed to bring the influence and engagement of tipsters to their app with Amity Social Cloud. Following the integration of Amity Video in their app, they were able to give tipsters the platform to host live streams directly on the Snai app, where their users go to place bets.
This simple but smart move by Snai merged the two main activities of their users in one app, dramatically improving their user experience. Viewers joining the live streams are able to talk to other viewers during the stream and engage with the tipsters with our live comments overlay. Snai also offers an archive of stream recordings so anyone can relive the experience whenever they want, and even read the messages sent in the chat. By introducing these social features, Snai is able to keep users in their own app, where they belong.
By fueling the social side of their betting platform, Snai has harnessed the power of influencers and brought the social networking experience to their own platform. The integration of Amity’s social features to their platform funnels valuable engagement from external platforms back to Snai, seriously boosting their user retention and satisfaction.
With Amity powering their social experiences, Snai was able to increase the time users spent on their platform outside of the scheduled game streams and create a brand new experience for both their users and tipsters. Snai is planning to add even more features soon to expand on the positive results, feedback, and revenues they achieved partnering with Amity.